CRE proposals travel through tenant reps, landlords, owners, CFOs, and legal. Each reads a different part. Tenant reps compare comparables. Landlords read terms. CFOs read total occupancy cost. Legal reads environmental and default clauses. Tracking tells you where your deal is in that chain.
The CRE proposal signal framework
Multi-party CRE deals require visibility on all readers. Each signal has a move.
| Signal | Meaning | Move |
|---|---|---|
| CFO re-reads total occupancy cost | NPV / TCO modeling | Send 10-year NPV spreadsheet with comparables. |
| COO opens TI or building specs | Fit-out feasibility check | Offer a TI-allowance negotiation with the landlord. |
| Legal opens lease terms | Default / environmental / assignment review | Send pre-marked lease with standard concessions. |
| Comparables re-read | Market pricing validation | Send latest recent comps in the same submarket. |
| Silence past 14 days | Competing deal landed or internal stall | Send a market-movement note specific to their target submarket. |
- CFO NPV concerns invisible
- TI negotiation ad-hoc
- Legal review lingers
- Comparables doubt silent
- Lost deals give no feedback
- CFO dwell triggers NPV model
- TI dwell triggers negotiation
- Legal open triggers pre-marked lease
- Comparables dwell triggers fresh comps
- Every lost deal is a pattern
Five pain points CRE brokers know
- Multi-party reviews are long. 90-180 day cycles standard.
- NPV/TCO modeling is CFO-driven. Brokers need to own the math.
- TI allowance is negotiated silently. Tracking catches COO concerns.
- Legal review eats weeks. Pre-marked leases help.
- Comparables freshness matters. Stale data loses deals.
See which stakeholder is reviewing which clause
Afterquoted tracks CFO, COO, legal, landlord separately.
Start tracking free →What our cohort shows
CRE brokers in our 2026 cohort see the biggest lift on NPV models triggered by CFO total-cost dwell. Our cohort average is +38%.
Integrations for a CRE broker stack
- CoStar / LoopNet. Market data and comparables.
- Yardi / VTS. Landlord-side deal tracking.
- HubSpot / Salesforce. Client pipeline.
- Slack. Team pings on stakeholder opens.