Executive coaching economics
Industry benchmarks
Donnée 01
$8k-$40k
typical 6-12 month exec coaching engagement
Donnée 02
HR-sponsored
~70% of mid-to-large corporate engagements
Donnée 03
3 readers
HR sponsor, exec sponsor, coachee
Source · Executive coaching industry data 2026Executive coaching aggregate
Executive coaching proposals are different from other coaching proposals because the buyer chain is a triangle. HR signs. The exec sponsor chose you. The coachee has to want the work. If any of the three reads your proposal and disengages, the engagement dies quietly.
The executive coaching signal framework
Three-reader engagements fail when any one reader disengages. Tracking surfaces which.
| Signal | Reader | Move |
|---|---|---|
| HR dwells on confidentiality | Privacy policy concern | Send a 1-page confidentiality protocol. |
| Exec sponsor opens outcomes only | Wants measurable ROI on coachee growth | Send a sample 6-month development plan. |
| Coachee opens, dwells on methodology | Fit check | Offer a 20-min chemistry call. |
| Coachee does not open at all | Disengaged, engagement will fail | Ask HR to re-engage before signing. |
| Silence after 7 days | HR process stall | Offer to provide a simplified MSA option. |
Executive coaching proposals without vs with tracking
✕Without proposal tracking
- Coachee disengagement invisible
- HR confidentiality concerns surface at contract
- Exec sponsor ROI expectations unclear
- Lost engagements give no data
- Three-reader alignment opaque
✓With Afterquoted
- Coachee open flag prevents bad engagements
- HR dwell triggers confidentiality protocol
- Exec sponsor signal triggers ROI plan
- Every lost engagement is a pattern
- Three-reader status visible
Five pain points executive coaches know
- Coachee buy-in is invisible. Without it the engagement fails, and you do not see it coming.
- HR confidentiality concerns are deal-critical. Corporate legal has strict rules.
- Exec sponsor wants measurable ROI. Development plans win.
- Three-reader alignment is fragile. One disengagement kills the deal.
- Corporate MSAs eat weeks. Simplified options move things faster.
For executive coaches · engagement tracking
See all three readers separately
Afterquoted tracks HR, exec sponsor, and coachee reads distinctly. Each has a different concern.
Start tracking free →What our cohort shows
Executive coaches in our 2026 cohort report the biggest lift on catching coachee non-engagement before signing. Engagements where coachee buy-in is confirmed pre-signing close at 2x the retention. Our cohort average is +38%.
Integrations for an executive coach
- Workday / BambooHR. HR contact sync.
- Calendly. Auto-offer chemistry calls on coachee signals.
- Notion. Tracked engagement templates.
- Stripe. Corporate billing setup.
FAQ
Frequently asked questions
Yes, both.
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