Solar industry economics (2026)
Industry benchmarks
Donnée 01
$20k-$80k
typical residential solar project
Donnée 02
30% ITC
federal investment tax credit through 2032
Donnée 03
5-10 yr
typical financing terms for solar
Source · Solar industry data 2026Residential + commercial solar
Solar proposals win on financing clarity. Homeowners and commercial buyers both compare multiple installers and multiple financing tiers. Your proposal must present cash, loan, and PPA options cleanly. Tracking tells you which financing path the buyer actually considered.
The solar proposal signal framework
Solar buyers move between financing tiers. Tracking tells you which tier they landed on.
| Signal | Meaning | Move |
|---|---|---|
| Loan tier re-read, PPA skipped | Loan is the chosen financing | Offer pre-qualification with partner lender same day. |
| Cash tier opened, then loan tier opened | Evaluating total cost of ownership | Send a 10-year savings breakdown with federal ITC applied. |
| Production estimate dwell 3+ min | Output skepticism | Send comparable installation data and guarantee. |
| Warranty re-read | Long-term confidence concern | Send extended warranty upgrade option. |
| Silence after 5 days | Got competing quotes | Breakup with a specific ITC-deadline reminder. |
Solar proposals without vs with tracking
✕Without proposal tracking
- Financing tier preference invisible
- Production doubt surfaces at contract
- Warranty concerns late
- Lost sales give no feedback
- Follow-up blind
✓With Afterquoted
- Financing dwell triggers pre-qualification
- Production dwell triggers comparable data
- Warranty re-read triggers extended option
- Every lost sale informs pricing
- Follow-up targeted
Five pain points solar installers know
- Financing tier matters more than price. Monthly payment vs total cost.
- Federal ITC timing pressure. Deadline-based close.
- Production guarantees required. Skepticism is normal.
- Multi-quote culture. Homeowners get 3-5 quotes.
- Long sales cycles (4-8 weeks). Tracking surfaces dead leads early.
For solar installers · proposal tracking
See which financing tier the homeowner actually considered
Afterquoted tracks financing tier dwell, production estimate scrutiny, warranty re-reads.
Start tracking free →What our cohort shows
Solar installers in our 2026 cohort see the biggest lift on pre-qualification offers triggered by loan-tier re-reads. Our cohort average is +38%.
Integrations for a solar installer stack
- Aurora / Sighten. Design and proposal integration.
- ServiceTitan. Job management and billing.
- Mosaic / GoodLeap. Lender pre-qualification workflow.
- SMS / email alerts. Real-time signal notifications.
FAQ
Frequently asked questions
Yes, both.
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