ReadingHeatmap
forProposals
Most heatmap tutorials on the web teach you how to read a website heatmap (Crazy Egg, Mouseflow, Hotjar). A proposal reading heatmap is different: it maps time per page and scroll depth across a multi-page document, not clicks on a webpage. This page explains what the colors mean for sales, and how to act on them.
"Opened" tells you nothing about whether they read.
Most proposal tools only tell you a document was opened. A 3-second skim and a 9-minute deep read both count as yes. A heatmap turns that binary into a gradient, so you can actually tell a tire-kicker from a buyer.
Opens are a vanity metric
Without page-level dwell, you cannot tell a 3-second cover bounce from a 9-minute deep read. If your dashboard only shows yes/no, you cannot time the follow-up. You are flying blind.
You need to know which pages convert
On a 15-page proposal, the winning section might be the case study on page 7. Or the ROI model on page 11. Without a heatmap every page looks equal. In reality, 80% of closing signal lives in 20% of the pages.
Drop-offs hide in averages
"Your proposal has a 4-minute average read time." Useful, until the average hides a cohort that spent 9 minutes on pricing and another that stopped at page 2. Averages lie. Heatmaps tell the truth.
Two different things
get called a "heatmap."
Google's top 10 for heatmap guides will teach you to read website heatmaps. That is a different tool. A proposal reading heatmap works on a multi-page document, not a landing page.
Clicks, cursor, scroll on a single webpage
Tools like Crazy Egg, Hotjar, Mouseflow, and VWO visualize cursor movement, click density, and scroll depth on a single webpage to improve UX and conversion.
Page time + scroll depth on a document
Afterquoted, DocSend, FlowPaper, and Publuu track time per page and scroll depth on multi-page documents (PDF, PPTX, Slides) to time sales follow-ups and understand buyer engagement.
Three signals, one visual.
Every time your proposal link is opened, we start capturing three signals in parallel: the page the viewer is currently on, how long they stay there, and how deep they scroll within that page. Nothing else. No cursor position, no keystrokes, no tracking outside the document session.
Those signals feed a rendering engine that colors each page on a gradient: cold pastel grey for skipped or skimmed, warm orange for lingering, deep red for obsession. On a 15-page proposal, the heatmap instantly shows where the momentum is.
If the Pricing page glows red and the Case Study glows amber, the prospect is price-sensitive but interested. If the Cover glows red and everything else stays grey, they bailed. If the final Terms page glows amber, they are mentally closing. Three viewings, three completely different follow-up strategies.
What the heatmap pattern
actually means for sales.
Every vendor shows you the heatmap. Nobody teaches you how to read it. These four patterns are the most common we see across the Afterquoted customer base.
Hot pricing, cold everything else
Hot cover, lukewarm body, cold end
Hot case study, hot pricing, hot terms
Cold everywhere except page 2
Every interaction on your proposal, visible.
More than just open tracking. Complete intelligence on every sales proposal.
Reading heatmap
See exactly which pages captivate your prospect and which they skim. Every second is tracked.
Instant alerts
Push, email or Slack the moment your proposal is opened. Follow up within the minute.
AI coaching on your proposals
Across 100 proposals, AI identifies the patterns and tells you exactly what to change to close more.
Engagement timeline
Every interaction is tracked: opens, time per page, forwards, re-reads.
All your formats, as-is
Upload your file exactly as it is. No need to recreate it. That's our difference.
Connected where you work
Slack, HubSpot, Salesforce, Pipedrive. Alerts come to your tools. CRM auto-sync.
A heatmap without real-time alerts is a history lesson.
You will see the heatmap build in real time. Get a Slack ping the second a page turns hot, so you call while the proposal is still on your prospect's screen. Sub-60-second latency on Growth.
See real-time alerts →They close more
with Afterquoted.
Before Afterquoted, we were sending proposals blind. Now we know exactly when to follow up. Our closing rate went from 22% to 41% in 3 months.
The AI coaching made me realize my Pricing page was always the exit point. I restructured my proposals and the results were immediate.
Knowing that my prospect's CEO forwarded the proposal to finance is gold. I follow up with the right info, at the right moment.
Start for free.
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To discover Afterquoted and start tracking your first proposals.
- ✓Up to 10 tracked proposals/month
- ✓Real-time email notifications
- ✓Per-page analytics
- ✓1 user
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For sales teams who want to close faster.
- ✓Unlimited proposals
- ✓AI coaching on your proposals
- ✓Detailed reading heatmap
- ✓Slack + email notifications
- ✓CRM integrations
- ✓Up to 10 users
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For organizations with advanced needs.
- ✓Everything in Growth
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- ✓SAML SSO / SCIM
- ✓Dedicated API + webhooks
- ✓99.9% SLA guarantee
- ✓Dedicated account manager
- ✓Custom onboarding
Reading heatmap,
answered.
Heatmap data gets sharper with context.
Stop guessing which page
made your deal tilt.
Join +2,800 sales teams who turned raw opens into actionable heatmaps. Free up to 20 proposals, no credit card required.